Patagonia’s history began with its founder Yvon Chouinard, whose love for climbing and the environment led him to begin the gear and apparel company. The brochure Hanging On, brings the reader on the journey from Patagonia’s roots in climbing, to inspiring athletes that collaborate with Patagonia to share their love for the sport. This brochure highlights the mental feats each climber goes through, and stories written on Patagonia’s website that inspire the reader’s climbing pursuits and interests.